{"product_id":"start-up-marketing-strategles","title":"Start - Up Marketing Strategles","description":"\u003cspan data-mce-fragment=\"1\"\u003e11 Real-Life Cases of Indian Start-Ups Analyse real-life marketing challenges faced by start-ups from across the marketing mix of product, price, place and promotion. Eleven original case studies discuss the experiences of successful Indian entrepreneurs across a wide variety of sectors, including health tech, fintech, media and entertainment, and fast-moving consumer goods (FMCG). Each case investigates the dilemmas faced by start-ups on issues in their marketing mix and presents guidance on practical ways to resolve them through fine-tuning the marketing strategy. A special focus is placed on the views and actions of the start-up founder(s) or CEO dealing with the dilemma, to highlight their innovative solutions. The book is a highly informative guide for entrepreneurs, marketing scholars and practitioners who wish to explore the marketing challenges that new companies face and find new ways to overcome them.\u003c\/span\u003e","brand":"Pustak City","offers":[{"title":"Default Title","offer_id":45368437899478,"sku":null,"price":599.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/3594\/0310\/files\/white-71o4CDWbUtL._SL1500.jpg?v=1744866054","url":"https:\/\/www.pustakcity.in\/products\/start-up-marketing-strategles","provider":"Pustak City","version":"1.0","type":"link"}